ZUCZUG was founded in 2002 in Shanghai with its Chinese name “Su Ran”, literally “plainness”.

As a multi-brand platform dedicated to new lifestyle, ZUCZUG encompasses a number of brands, including ZUCZUG for fashion, 4M36 for basics, klee klee for environment-friendliness, An Ko Rau for sports, extra one for accessories, 3ge3 for artful goods, the designer’s brand WHM, the ZUCZUG retailing brand, and select shop in the PARK 。

Its multi-dimensional cooperation spans photography, graphic design, architectural design, arts, music, and public welfare,etc.

ZUCZUG upholds the value of “plainness”, and takes “life and imagination” as its basic concept. Ordinary people in real life have always been the image of its brand’s collections.