In 1978 Gianni Versace, one of the most talented fashion designers of the second half of the 20th century, presented his first collection under his name, this marks the founding date of the Italian fashion house and company.
As one of the leading fashion design houses worldwide Versace is the epitome of sensual glamor, utterly sexy and empowering as well as the symbol of Italian luxury. It designs, manufactures, distributes and retails fashion and lifestyle products including Atelier (Haute Couture), prèt-à-porter, bags shoes and accessories, jewelry, watches, eyewear, fragrances, and home furnishings all bearing the distinctive Medusa logo. Celebrities and connoisseurs adore the brand for its uncompromising design, its rich and ultra-sensual style and its impeccable craftsmanship and quality.
In 1997 after the death of her brother, Donatella Versace became Creative Director for the Versace Group. This was a natural progression for Donatella, who previously collaborated with Gianni Versace on the famous advertising campaigns for the house, working with great photographers like Richard Avedon and Bruce Weber. She had also been responsible for designing accessories and for the Versus line in the late eighties.
Today Donatella Versace directs all lines and product categories, recently revamped Versace Atelier by putting it back on the Agenda of Paris Haute Couture, injected fresh energy to Versus by establishing a partnership with London based Designer Christopher Kane, opened up the brand to a new generation of fashionitas by collaborating with H&M and enhanced the brands accessories assortment by focusing on strong bag and shoe collections. Donatella Versace underlines the heritage elements of the house while continuatively modernizing and refreshing the brands style with her energetic attitude.