In the late ’80s and early ’90s, a brand was born from the Southern California surf scene and swept through the clothing landscape to redefine the look and ideology of casualwear. That brand was Stüssy, a label that grew organically from youth movements and inadvertently revolutionized the clothing business.

Shawn Stüssy, the brand founder, inadvertently fell into the clothing business through his deep-rooted love of surfing. The brand grew during a time when epochal shifts that now frame contemporary popular culture were taking place. The designs and overall aesthetic touched on references from a range of underground subcultures that resonated with Stüssy. This approach appealed to a worldwide network of creative youth who shared a common interest in surf-culture, skating and music, fashion icons and artists from all over the world are passionate followers of Stüssy. The brand was committed to producing relevant, good quality clothing at a reasonable price available only at very select stores worldwide in limited quantities.