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The Italian casual wear group Fashion Box founded in 1981 is the leader in the international denim fashion industry. Trading under the brands REPLAY, REPLAY&SONS and WE ARE REPLAY, the Italian group creates, promotes and distributes casual wear, accessories and footwear for men, women and children. Brand extension projects, including eyewear and the Replay perfume lines, are entrusted to license partners. The headquarters are based in the hilltop town of Asolo (Treviso), a place of worldwide renown for creativity, Fashion Box has been the synonym for the highest standards in the denim sector for more than 30 years.

Innovative flair, characteristic Italian design and the superb quality of its products, have always been three cornerstones of Fashion Box S.p.A’s philosophy. In addition to distinctive skill and expertise, this has made the brand a major player in international denim styling and production. The innate fashion talent has always been hailed as “the fashion definition of high-end denim”.


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