As high-end designer sportswear brand in China, also the only Asian sportswear brand in Lane Crawford. Particle Fever is taking an eccentric approach to sportswear, breaking through the traditional design of sportswear in an avant-garde way.
A higher level of creativity is required. Avoiding the mainstream, rejecting prescriptive notions of sports, it is natural for us to practice pioneering projects related to sportswear, with multiple insights of arts, technology and culture.
PF uses iconic technology to explain the concept of 'Sports-Wearing Experimental'. Not only attracted many domestic stars such as Zhou Xun, Yi Yang Qianxi, Wang Junkai, Zhao Liying, and Zhang Yuqi, but also Hollywood stars including American female singer H.e.r, a former member of 'little wild cat' Nicole Scherzinger, Latin male singer Maluma, and more. Besides that, PF cooperated with the international supermodel Karolina KurkovaKurkova to launch the 'Supermodel Series'. In 2019, Particle Fever signed 3 Chinese water sports teams (rowing team, kayak team, dragon boat team), becoming their exclusive Olympic partners worldwide. Particle Fever is reshaping the international image and style for the new generation of Chinese sports brands.