Fjällräven means "Arctic" in Swedish, Ràven means "Fox" in Swedish, and Fjällräven means "arctic fox" in Chinese. Since Mr. ÅKe Nordin founded Fjällräven brand in the northern Swedish city of Örnskóldsvik in 1960, Fjällräven has always been committed to providing people who love outdoor sports with powerful, reliable and durable outdoor clothing and equipment, stimulating people to integrate into nature, achieving harmony between man and nature, and enjoying the fun of outdoor sports. Its product design concept is unique, focusing on quality, durability and functionality. The main fabric G1000 was born in 1968 in Greenland exploration. Instead of using chemical film, it achieves excellent outdoor functionality through a kind of pure natural Greenland wax, so it will not produce any harmful chemicals to human body. Today, our sales network covers 28 countries and regions around the world. FJ ü LLR ü ven is currently one of the most popular outdoor brands in Sweden. It is a high-end outdoor brand with 94% popularity in Swedish market and a leading market share all the year round. It is also the only outdoor brand in Sweden and enjoys the honor of Swedish Royal brand.