EVISU was founded in Osaka Japan in 1991 and is named after the Japanese god of prosperity Ebisu. Initially only around 14 pairs of jeans a day were created, each one caringly hand-painted with the now famous seagull logo. EVISU captured the imagination of the detail-obsessed Japanese fashion crowed and spurred a revival of interest in vintage denim which spread around the world. Today EVISU has gained critical acclaim, as one of the ultimate denim must haves, is internationally known and embraced by both collectors and hipsters alike. EVISU was initially more a labour of love than a commercial venture and despite phenomenal success EVISU’s mission to create the highest quality products has remained unchanged. This underlying value defines EVISU’s position as an icon in the history of denim wear.
“Before anyone did anything, EVISU did everything.”
The company slogan of EVISU -“Before anyone did anything, Elvis did everything.” was originated from a quote by John Lennon, one of the members of the famous band, Beatles. The comment has expressed his ultimate admiration for Elvis Presley; who is often referred to as “King of Rock n’ Roll”. Elvis Presley’s creative productions and outstanding performances made him the icon in the history of Rock n’ Roll. Later on the founder of EVISU Mr. Hidehiko Yamane took on the notion of this quote and changed it to what becomes the slogan of EVISU today. This slogan was used in the most recent ready to wear collection as a celebration of EVISU’s 20th anniversary. As a pioneer in denim custom distressing and detail- oriented designs, EVISU strives to live out the notion of the company’s slogan. And to make the brand stand as the icon in the history of denim wear.