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adidas has a clear mission: the brand strives to be the globally leading and most popular sporting goods brand. Guided by the principle "Play to Win" and inspired by the motivation of founder Adi Dassler, adidas Sport Performance brings passion for great products to athletes in all sports, allowing them to be faster, stronger, smarter, cooler and natural. The main focus of adidas Sport Performance is on five key categories: football, basketball, running, training and outdoor. adidas Sport Style houses two groups. The Originals group is the authentic, iconic sportswear label for the street and its message is Celebrate Originality.


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